Giving Tuesday

#GivingTuesday is an annual global giving movement. Every year, Blackbaud creates a toolkit and other resources to help organizations capitalize on Giving Tuesday and meet their fundraising goals. We were tasked with creating a campaign to promote this collection of resources.

The concept was “24 hours of Giving”, which encouraged organizations to maximize every hour of Giving Tuesday. The bright, bold illustrations were all based around time, giving, and technology. We created several assets, including, social media graphics, headers, animated digital ads, a downloadable customer toolkit, and a video played on the NASDAQ tower in Times Square.

The campaign performed extremely well. There was a 491% YOY increase in landing page views from 2017 to 2018. The click to conversion rates for the digital ads were 5x higher than our benchmark.